I was approached by a physiotherapist that had just started her own physiotherapy company called Flow Physio London. Thrilled to be a part of her exciting journey, my task was to craft a captivating logo and an engaging website that would elevate her brand presence and leave a lasting impression on her clients.

The logo I designed captures the essence of the client’s physiotherapy practice, exuding a sense of flow, softness and gentle care. With the aim of reflecting the therapeutic nature of the services offered, I used a serif font that reflects high-end elegance and sophistication, aligning perfectly with the premium experience the client sought to provide.

To emphasize the concept of fluidity and movement, I crafted letters to flow seamlessly into one another, forming a harmonious and graceful composition. This flowing arrangement not only symbolizes the therapeutic nature of the physiotherapy process but also creates an impression of continuous care and support.

The soft curves of the letters further enhance the feeling of tenderness and approachability, signaling to potential clients that they can trust in the healing hands of Flow Physio.

Ultimately, the logo succeeds in embodying the vision of the client – a representation of flowing movement, gentle care and a high-end service. It beautifully encapsulates the essence of Flow Physio, setting the tone for the client’s brand identity and leaving a lasting impression on all who encounter it.