I was approached by a physiotherapist that had just started her own physiotherapy company called Flow Physio London. Thrilled to be a part of her exciting journey, my task was to craft a captivating logo and an engaging website that would elevate her brand presence and leave a lasting impression on her clients.

The logo captures the essence of the client’s physiotherapy practice, exuding a sense of flow, softness and gentle care. With the aim of reflecting the therapeutic nature of the services offered, I used a serif font that reflects high-end elegance and sophistication, aligning perfectly with the premium experience the client sought to provide.

To emphasise the concept of fluidity and movement, I crafted letters to flow seamlessly into one another, forming a harmonious and graceful composition. This flowing arrangement not only symbolises the therapeutic nature of the physiotherapy process but also creates an impression of continuous care and support.


The soft curves of the letters further enhance the feeling of tenderness and approachability, signaling to potential clients that they can trust in the healing hands of Flow Physio.

Ultimately, the logo succeeds in embodying the vision of the client – a representation of flowing movement, gentle care and a high-end service. It beautifully encapsulates the essence of Flow Physio, setting the tone for the client’s brand identity and leaving a lasting impression on all who encounter it.

The website I designed for Flow Physio complements the logo’s vision, exuding a sense of flow, care and professionalism. Developed using WordPress and Elementor, the website represents the client’s commitment to providing a top-tier user experience.

Together with the client, we carefully curated a colour palette that harmoniously represents Flow Physio’s brand identity. The use of a dark blue, a lighter powder blue and a soft terracotta pink evokes a blend of health and medical expertise, while infusing the website with a caring and compassionate atmosphere. Strategically using white space, the website adopts a clean, uplifting and modern aesthetic.


The typography style of elegant serif headings align with Flow Physio’s approachability and compassion, while also contributing to the overall high-end feel.

Photography is thoughtfully integrated into the website, allowing visitors to gain a genuine insight into Flow Physio’s practice. This visual representation conveys the clinic’s commitment to building trust and connection with potential clients, assuring them of the quality of services offered.